How Can a Typeface Be Sustainable?

How Can a Typeface Be Sustainable?

We had to do a double-take while looking at Ryman Eco’s website, which bills the typeface as “the world’s most beautiful, sustainable font.” Wait a minute; aren’t ALL digital fonts sustainable, in that they are ephemeral, intangible, do not take up space or use chemicals, or need to be thrown away? Turns out that sustainability comes into play regarding the use of ink; Ryman’s open letterforms use 33% less of the stuff, and that’s why this typeface really is good for the planet. Have a look as TypeLab instructor Dan Rhatigan explains how it all works.

Hat tip to Brandon Saloy for putting this on the radar.

 

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