Ever Hear of Punctumotion?

Ever Hear of Punctumotion?

Take a look at a cool Yale senior thesis project dreamed up by Kai Takahashi, a participant in the very first TypeLab summer program. Punctumotion is a proposal for a novel form of digital punctuation that is cross-typeface, cross-platform and infinite in variation. “The idea emerged from writing emails. I always struggled, not so much with word choice, but with punctuation choice — specifically, whether to use a period or an exclamation point to convey my default state of pleasant but not hyper,” says the designer. “A period comes off as cold. An exclamation point conveys a shout! So I created Punctumotion as a subtle yet vivid way to communicate our feelings, reactions and tone.”

Kai Takahashi is a visual product designer at Zume Pizza in Mountain View, CA. He graduated from Yale in 2016, and has previously worked at Digital Surgeons, The Players’ Tribune, and SME, Inc.

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