The SVA summer intensive Typography as Language offers a 4 week immersive experience in type design. It provides theoretical background and practical experience for designers at all career levels working in both print and digital environments, with special consideration given to typography’s role as a narrative tool. Lettering and typeface design will be explored within their larger social and cultural context as well as in terms of typographic theory and usage, aesthetics and technology. Over the course of the program, students will design a typeface (either from scratch or by re-drawing a historical typeface; starting with or modifying an existing commercial digital typeface is not allowed) and use it in a project of their choosing in any media.
The program is built around interrelated modules of four classes per week, with each week bringing a new instructor along with guest lecturers and critics. Field trips to a design firm and a letterpress facility complement class work and allow students to directly interact with some of the best type designers in New York City and get acquainted with world famous design studios. Each student is required to complete a typeface and specimen poster, and give a 10 minute audio/visual presentation at the completion of the program.
James Montalbano is the principal of Terminal Design, a typeface and lettering design studio located in Brooklyn. His work has been featured in The New York Times, Print, Creative Review, ID, Wired, and is in the permanent collection of the Smithsonian Cooper-Hewitt National Design Museum. He is a past president of the Type Directors Club (TDC), and teaches undergraduate typeface design at Parsons The New School for Design.
Dan Rhatigan is a designer and zine publisher from New York City. He worked as a graphic designer and typographer for 15 years in Boston and New York before moving to England in 2006 for graduate school at the University of Reading. After receiving his MA in Typeface Design, he spent 7 seven years working with Monotype as researcher, type designer, and eventually Type Director. He is now back home in New York, where he works as an independent type designer, consultant, and occasional teacher.
Tobias Frere-Jones has created some of the world's most widely used typefaces, including Interstate, Whitney, Gotham, Surveyor, and Tungsten. He received a BFA in Graphic Design from the Rhode Island School of Design in 1992 and joined the faculty of the Yale University School of Art in 1996. His work is in the permanent collections of the Victoria & Albert Museum in London and the Museum of Modern Art in New York. In 2006, he received the Gerrit Noordzij Prijs for his contributions to typographic design, writing and education. In 2013 he received the AIGA Medal, in recognition of exceptional achievements in the field of design. Tobias launched his new type design practice, Frere-Jones Type, in January 2015.
Yomar Augusto is a New York City based typographic artist and graphic designer raised in Rio de Janeiro. He initially trained as a graphic designer before going on to study photography at the School of Visual Arts, and ran his own studio in Rio before completing a Masters in Type Design at the Royal Academy of Art in The Hague. Yomar taught Typography for Advertising at the Willem de Kooning Academy in Rotterdam between 2011 and 2012, at the Bauhaus University in Germany, and at the Fashion Institute of Technology in New York.
Steve Heller was an art director at the New York Times for 33 years. Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the New York Times Book Review. He is the author, co-author, and/or editor of over 100 books on design and popular culture.
Jeff Rogers is a designer and illustrator specializing in custom lettering done with all media: paint, pen, marker, and computer. He has worked with the New York Times, Urban Outfitters, Nike, Google, and the Ace Hotel, and has won numerous awards from Print, Communication Arts, and the Type Director’s Club. Jeff is a faculty member here at SVA, in the Visual Narrative MFA program.
Gail Anderson is currently a partner, with Joe Newton, at Anderson Newton Design. Gail is the recipient of the 2008 Lifetime Achievement Medal from the AIGA, and is the author or co-author of eight books on graphic design. Her work is held in the permanent collections of the Cooper Hewitt Design Museum, the Library of Congress, and the Milton Glaser Design Archives.
Christian Schwartz is a type designer and consultant based in New York City and a partner in the foundry Commercial Type with London-based Paul Barnes. He was awarded the prestigious Prix Charles Peignot in 2007. His typefaces have been honored by the Smithsonian's Cooper Hewitt National Design Museum, the New York Type Director's Club, and the International Society of Typographic Designers.
Ben Schott is one of the few (if not only) journalists who uses his own fonts in the pieces he writes, and one of the few writers who designs and typesets his own books and articles. His first book, Schott’s Original Miscellany, and his subsequent series of Miscellanies and Almanacs have sold some 2.5 million copies, and have been translated into 21 languages.
Nick Sherman is a typographer and typographic consultant based in New York City. He is a co-founder of Fonts In Use and a columnist at A List Apart. He serves on the board of directors for the Type Directors Club and the Adobe Typography Customer Advisory Board, as well as the artistic board for the Hamilton Wood Type & Printing Museum.
Angela Riechers is an award-winning writer, art director, and educator who writes primarily for design-related publications, including Monotype Recorder, Wallpaper, AIGA Eye on Design, Metropolis, and Design Observer. She has taught graphic design and architectural criticism at the City College of New York, New York University, and the School of Visual Arts. In 2014, she developed and launched the Typography as Language Summer Residency program for SVA.
Participants must be established creative professionals, or undergraduates who have completed their junior year of study, with demonstrated fluency in typography. Participants must supply their own laptops (Macintosh) and FontLab software.
Please provide 15 JPEG images of current work (no more than 1000 pixels on the longest side) or Web site URL. Zip, Powerpoint or PDF files will not be accepted.